Travel and tourism public relations : an introductory guide for hospitality managers / Dennis E. Deuschl.
A comprehensive overview of the PR practice throughout the four major sectors of the U.S. travel & tourism industry -- covering hotels & lodging establishments, restaurants, tourist attractions, destinations, airlines, and cruise lines. The book outlines the standard PR communications tools...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Format: | eBook |
| Language: | English |
| Published: |
Burlington, MA ; Oxford, UK :
Elsevier Butterworth-Heinemann,
©2006.
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| Subjects: |
Internet
Full Text (via Taylor & Francis)Online
| Call Number: |
G155.A1 D479 2006eb
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| G155.A1 D479 2006eb | Available |