Googled : the end of the world as we know it /

Googled : the end of the world as we know it / Ken Auletta.

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Publisher's description: A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to adve...

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Bibliographic Details
Main Author: Auletta, Ken
Format: Book
Language:English
Published: New York : Penguin Press, 2009.
Subjects:
Google (Firm)
Internet industry > United States.
Web search engines > United States > History.
Internet searching.
Table of Contents:
  • PART ONE : DIFFERENT PLANETS: Messing with the magic
  • PART TWO : THE GOOGLE STORY: Starting in a garage
  • Buzz but few dollars (1999-2000)
  • Prepping the Google rocket (2001-2002)
  • Innocence or arrogance? (2002-2003)
  • Google goes public (2004)
  • The new evil empire? (2004-2005)
  • PART THREE : GOOGLE VERSUS THE BEARS: Chasing the fox (2005-2006)
  • War on multiple fronts (2007)
  • Waking the government bear
  • Google enters adolescence (2007-2008)
  • Is "old" media drowning? (2008)
  • Compete or collaborate?
  • Happy birthday (2008-2009)
  • PART FOUR : GOOGLED: Googled
  • Where is the wave taking old media?
  • Where is the wave taking Google?

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