Googled : the end of the world as we know it / Ken Auletta.
Publisher's description: A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to adve...
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Format: | Book |
Language: | English |
Published: |
New York :
Penguin Press,
2009.
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Table of Contents:
- PART ONE : DIFFERENT PLANETS: Messing with the magic
- PART TWO : THE GOOGLE STORY: Starting in a garage
- Buzz but few dollars (1999-2000)
- Prepping the Google rocket (2001-2002)
- Innocence or arrogance? (2002-2003)
- Google goes public (2004)
- The new evil empire? (2004-2005)
- PART THREE : GOOGLE VERSUS THE BEARS: Chasing the fox (2005-2006)
- War on multiple fronts (2007)
- Waking the government bear
- Google enters adolescence (2007-2008)
- Is "old" media drowning? (2008)
- Compete or collaborate?
- Happy birthday (2008-2009)
- PART FOUR : GOOGLED: Googled
- Where is the wave taking old media?
- Where is the wave taking Google?