Rock Planet / Rosalind Masterson.
We are presented with the example of a fictional fast-food restaurant in London that receives bad reviews, yet, it's still busy with loyal diners who are willing to spend their birthdays there and be entertained by flamboyant, young waiters and a 1960s style jukebox.
Saved in:
| Online Access: |
Full Text (via SAGE) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
[London] :
SAGE,
2016.
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| Series: | SAGE knowledge. Cases.
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| Subjects: |
| Summary: | We are presented with the example of a fictional fast-food restaurant in London that receives bad reviews, yet, it's still busy with loyal diners who are willing to spend their birthdays there and be entertained by flamboyant, young waiters and a 1960s style jukebox. |
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| Item Description: | Originally Published in: Masterson, R., & Pickton, D. (2014). Rock Planet. In Marketing: An introduction (third edition, pages 314-315). London: SAGE Publications Ltd. Print. ISBN: 9781446266472. |
| Physical Description: | 1 online resource : illustrations (black and white, and colour). |
| ISBN: | 9781473938199 1473938198 |