FANchise : professional football disrupted? / Paul M. Swiercz, Philip Rizk, Elias Economou.
From the beginning, the goal of Project FANchise was to create a new "fan-centric" version of football, i.e. a team entirely run by fans. Founded in 2015 by Sohrob Farudi, Ray Austin, Grant Cohen, and Patrick Dees, FANchise is an ownership group of sports teams devoted to allowing fans to...
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Full Text (via SAGE) |
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| Main Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2019.
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| Series: | SAGE Knowledge. Cases.
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| Subjects: |
| Summary: | From the beginning, the goal of Project FANchise was to create a new "fan-centric" version of football, i.e. a team entirely run by fans. Founded in 2015 by Sohrob Farudi, Ray Austin, Grant Cohen, and Patrick Dees, FANchise is an ownership group of sports teams devoted to allowing fans to select head coaches and even call each play during games. The group launched the Salt Lake Screaming Eagles in 2017, the first team in the industry to have fans decide upon the team name, franchise location, coaches, referees, and even stadium snack options.Readers of this case are challenged to assess the merits of FANchise's innovative and still-emergent business model. This very public, highly emotional, highly profitable example of professional sport provides an opportunity to critique, innovate, and apply the business tool levers of contemporary competitive advantage. |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781526487377 1526487373 |