Amar Desh Amar Gram e-shop : an e-commerce initiative for development of rural economy through inclusive marketing / Zarjina T. Khalil, Mirza M. Ferdous.
Amar Desh Amar Gram (My Country, My Village) is an information and communication technology-based endeavor that aims to connect the rural and urban communities of Bangladesh. Through its e-shop initiative, Amar Desh Amar Gram practices inclusive marketing, whereby it aims to bring value to urban cus...
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| Online Access: |
Full Text (via SAGE) |
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| Main Authors: | , |
| Other title: | Amar Desh Amar Gram electronic shop Amar Desh Amar Gram e-shop : an electronic commerce initiative for development of rural economy through inclusive marketing |
| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2019.
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| Series: | SAGE Knowledge. Cases.
SAGE research methods. Cases. |
| Subjects: |
Internet
Full Text (via SAGE)Online
| Call Number: |
HF5548.325.B3 K43 2019
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| HF5548.325.B3 K43 2019 | Available |