Stranger Things have happened : digital marketing lessons from the Eggo-Netflix collaboration / Rebecca Hemmert O'Donnell, Heidi E. Huntington.

With advertisements and marketing messages continuously served up to individuals in the current digital era of media fragmentation, now more than ever it is critical for brands to connect with consumers in memorable ways. The aging but iconic U.S. brand Eggo frozen waffles was presented with an unex...

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Bibliographic Details
Online Access: Full Text (via SAGE)
Main Authors: O'Donnell, Rebecca Hemmert (Author), Huntington, Heidi E. (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
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Internet

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Call Number: HF6146.P78 O36 2020
HF6146.P78 O36 2020 Available