Stranger Things have happened : digital marketing lessons from the Eggo-Netflix collaboration / Rebecca Hemmert O'Donnell, Heidi E. Huntington.
With advertisements and marketing messages continuously served up to individuals in the current digital era of media fragmentation, now more than ever it is critical for brands to connect with consumers in memorable ways. The aging but iconic U.S. brand Eggo frozen waffles was presented with an unex...
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Full Text (via SAGE) |
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Main Authors: | , |
Format: | eBook |
Language: | English |
Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2020.
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Series: | SAGE Business Cases.
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Subjects: |
Internet
Full Text (via SAGE)Online
Call Number: |
HF6146.P78 O36 2020
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HF6146.P78 O36 2020 | Available |