The NCAA football national playoff tourism : marketing and planning for tourism /

The NCAA football national playoff tourism : marketing and planning for tourism / Donald J. McGill, Robert O'Halloran.

The American public has a seemingly insatiable demand for football. The National Collegiate Athletic Association, the organizing and coordinating body of college athletics in the US, created its first post-season playoff format for its football teams in 2015. Two semi-final games between the top fou...

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Bibliographic Details
Online Access: Full Text (via SAGE)
Main Authors: McGill, Donald J. (Author), O'Halloran, Robert (Author)
Format: eBook
Language:English
Published: London : International CHRIE, 2016.
Series:SAGE Business Cases.
Subjects:
National Collegiate Athletic Association > Case studies.
National Collegiate Athletic Association
Sports and tourism > Case studies.
Hosting of sporting events > Economic aspects > Case studies.
Sports and tourism
Case studies

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Call Number: G155.A1 M34 2016
G155.A1 M34 2016 Available

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