Indian gold jewellery industry : culture and consumption / Sylvia Raha.

"India has a long-standing cultural and societal affinity with gold and gold jewellery. Gold metaphorically represents the sacredness, purity and immortality that bind religious beliefs and culture together. Accumulation of gold is associated with material and non-material cultures where the pe...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Raha, Sylvia (Author)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2024.
Series:	Routledge focus on management and society.
Subjects:	Jewelry trade > India. Gold jewelry > India. Gold industry > India.