Digital gaming and the advertising landscape / Teresa de la Hera.
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...
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| Online Access: |
Full Text (via EBSCO) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam :
Amsterdam University Press,
[2019]
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| Series: | Games and play (Amsterdam, Netherlands)
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| Subjects: |
Internet
Full Text (via EBSCO)Online
| Call Number: |
GV1469.3 .H47 2019
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| GV1469.3 .H47 2019 | Available |