The hyperlinked society : questioning connections in the digital age / Joseph Turow and Lokman Tsui, editors.
"Links" are among the most basic--and most unexamined--eatures of online life. Bringing together a prominent array of thinkers from industry and the academy, The Hyperlinked Society addresses a provocative series of questions about the ways in which hyperlinks organize behavior online. How...
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Full Text (via EBSCO) |
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
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Ann Arbor :
University of Michigan Press : University of Michigan Library,
©2008.
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| Series: | New media world.
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| Subjects: |
Table of Contents:
- Introduction : on not taking the hyperlink for granted / Joseph Turow
- Structuring a marketplace of attention / James G. Webster
- The hyperlink as organizing principle / Alexander Halavais
- Hyperlinking and the forces of "massification" / Philip M. Napoli
- The hyperlink in newspapers and blogs / Lokman Tsui
- The role of expertise in navigating links of influence / Eszter Hargittai
- Google, links, and popularity versus authority / Seth Finkelstein
- The hyperlinked news organization / Martin Nisenholtz
- How hyperlinks ought to change the advertising business / Tom Hespos
- Hyperlinks and marketing insight / Stacey Lynn Schulman
- Hyperlinking and advertising strategy / Eric Picard
- From hyperlinks to hyperties / Marc A. Smith
- The morality of links / David Weinberger
- Linked geographies : maps as mediators of reality / Stefaan G. Verhulst
- Will peasants map? Hyperlinks, map mashups, and the future of information / Jeremy W. Crampton
- The social hyperlink / Lada A. Adamic
- Are hyperlinks "weak ties"? / Markus Prior
- What is the online public sphere good for? / Matthew Hindman.