International business / Debra Johnson and Colin Turner.

This is the third edition of the widely respected text International Business, which offers a comprehensive yet critical overview of the phenomenon of globalisation and its impacts on key aspects of the business environment as it fundamentally alters corporate strategy. This updated edition covers t...

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Bibliographic Details
Online Access: Full Text (via Taylor & Francis)
Main Author: Johnson, Debra, 1957-
Corporate Author: ProQuest (Firm)
Other Authors: Turner, Colin, 1967-
Format: Electronic eBook
Language:English
Published: New York : Routledge, 2009.
Edition:2nd ed.
Series:Online access with subscription: Proquest Ebook Central.
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Description
Summary:This is the third edition of the widely respected text International Business, which offers a comprehensive yet critical overview of the phenomenon of globalisation and its impacts on key aspects of the business environment as it fundamentally alters corporate strategy. This updated edition covers the core international business topics and themes, including multinationals, internationalisation, and international market entry, as well as a new focus on risk, business models, and hyperglobalisation. With dedicated chapters on the role of non-market actors in international business, the book provides a multi-disciplinary worldview for readers. Featuring a wealth of case studies and pedagogy, the new edition examines the rise of India and China as well as growing levels of risk within the global system. The book looks at those developed economies which have been the core drivers behind the trend towards hyperglobalisation. The author explores and guides students through what this means for the study of international business. A comprehensive and engaging text, supplemented by online resources, this book is the ideal accompaniment to international and global business learning.
Physical Description:1 online resource (xxvii, 496 pages.)
Bibliography:Includes bibliographical references and index.
ISBN:0415437636
9780415437639
0415437644
9780415437646
0203861612
9780203861615
9781315184500
1315184508
9781351731348
1351731343
9781351731324
1351731327
9781351731331
1351731335