International business / Debra Johnson and Colin Turner.
This is the third edition of the widely respected text International Business, which offers a comprehensive yet critical overview of the phenomenon of globalisation and its impacts on key aspects of the business environment as it fundamentally alters corporate strategy. This updated edition covers t...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Routledge,
2009.
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| Edition: | 2nd ed. |
| Series: | Online access with subscription: Proquest Ebook Central.
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| Summary: | This is the third edition of the widely respected text International Business, which offers a comprehensive yet critical overview of the phenomenon of globalisation and its impacts on key aspects of the business environment as it fundamentally alters corporate strategy. This updated edition covers the core international business topics and themes, including multinationals, internationalisation, and international market entry, as well as a new focus on risk, business models, and hyperglobalisation. With dedicated chapters on the role of non-market actors in international business, the book provides a multi-disciplinary worldview for readers. Featuring a wealth of case studies and pedagogy, the new edition examines the rise of India and China as well as growing levels of risk within the global system. The book looks at those developed economies which have been the core drivers behind the trend towards hyperglobalisation. The author explores and guides students through what this means for the study of international business. A comprehensive and engaging text, supplemented by online resources, this book is the ideal accompaniment to international and global business learning. |
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| Physical Description: | 1 online resource (xxvii, 496 pages.) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0415437636 9780415437639 0415437644 9780415437646 0203861612 9780203861615 9781315184500 1315184508 9781351731348 1351731343 9781351731324 1351731327 9781351731331 1351731335 |
| Biographical or Historical Data: | Colin Turner is Senior Lecturer in Management at Heriot Watt University, UK. |