Persuading the public : the evolution of popular presidential communication from Washington to Trump / Anne C. Pluta.

"Scholars of the US presidency, Jeffrey Tulis most famously, often claim that around the turn of the twentieth century-with the rise of what is known as the modern presidency-the office made a sharp shift from a more constitutional presidency, focused on the traditional work of statecraft and c...

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Bibliographic Details
Main Author: Pluta, Anne C. (Author)
Format: Book
Language:English
Published: Lawrence, Kansas : University Press of Kansas, [2023]
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Summary:"Scholars of the US presidency, Jeffrey Tulis most famously, often claim that around the turn of the twentieth century-with the rise of what is known as the modern presidency-the office made a sharp shift from a more constitutional presidency, focused on the traditional work of statecraft and constrained by a constitutional norm against discussing public policy with the public, to a rhetorical presidency in which the president seeks to engage directly with the public and appeal to the nation as the basis for governance. Anne Pluta rethinks this narrative by examining anew the development of the popular communication practices of American presidents between 1789 and 2021, with a particular focus on the nineteenth and early twentieth centuries. This period is often overlooked by political scientists and is essential to understanding later developments in presidential rhetoric. Using a multimethod approach, Pluta argues that presidents from the start were political opportunists seeking a connection with the public. Their opportunities and incentives change through time as a function of technological innovation, the changing party system, the expansion of American democracy, and the evolving media landscape"--
Physical Description:viii, 216 pages : illustrations ; 22 cm
Bibliography:Includes bibliographical references (pages 197-209) and index.
ISBN:9780700634347
0700634347
9780700635368
070063536X