Researching Brazilian gaucho consumption culture using ethnographic methods.
Lisa Peñaloza, a Professor of Marketing at KEDGE Business School in Bordeaux, in France, discusses ethnography and qualitative methods as they pertain to her research of Brazilian gauchos.
Saved in:
| Online Access: |
Streaming Video (via SAGE) |
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| Format: | Electronic Video |
| Language: | English |
| Published: |
London :
SAGE Publications Ltd.,
2020.
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| Subjects: |
| Summary: | Lisa Peñaloza, a Professor of Marketing at KEDGE Business School in Bordeaux, in France, discusses ethnography and qualitative methods as they pertain to her research of Brazilian gauchos. |
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| Physical Description: | 1 online resource (1 video file (00:19:26)) : sound, colour |
| ISBN: | 9781529722987 1529722985 |