Polling and Public Opinion : A Canadian Perspective / Peter Marshall Butler.

The importance of polling public opinion is widely recognized today. Indeed, it is sometimes argued that in mass societies, polls have also become an important medium for communicating ideas and beliefs, especially since many people have become less involved in community organizations and interest g...

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Bibliographic Details
Online Access: Full Text (via De Gruyter)
Main Author: Butler, Peter Marshall (Author)
Format: Electronic eBook
Published: Toronto : University of Toronto Press, [2018]
Table of Contents:
  • Frontmatter
  • Contents
  • Foreword
  • Acknowledgments
  • Introduction
  • 1. Polling and Understanding Public Opinion
  • 2. Methods of Collecting Opinions
  • 3. Public Opinion and the Mass Media
  • 4. Public Opinion Polls and Social Policy
  • 5. Change and Stability in Opinions
  • Conclusion: Polling and Public Opinion
  • References
  • Index