7 secrets of highly effective social impact communicators : how to grow your influence to solve society's most pressing challenges /

7 secrets of highly effective social impact communicators : how to grow your influence to solve society's most pressing challenges / Nate Birt.

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Social impact communication is quickly become a mandatory skill for leaders of modern businesses and nonprofits, at all levels of an organization. Yet using strategy, language and influence to advance game-changing societal breakthroughs isn't something most people learn in college. This book p...

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Bibliographic Details
Online Access: Full Text (via Springer)
Main Author: Birt, Nate (Author)
Other title:Seven secrets of highly effective social impact communicators
Format: Electronic eBook
Language:English
Published: Berkeley, CA : Apress L. P., 2023.
Subjects:
Business communication > Social aspects.
Social responsibility of business.
Table of Contents:
  • Intro
  • Table of Contents
  • About the Author
  • About the Technical Reviewer
  • Acknowledgments
  • Introduction
  • Chapter 1: Secret #1: Highly effective social impact communicators ... care both about the words and the mission
  • Define the mission and why it matters to you
  • A word about technical skill
  • Harness the power of purpose
  • Curiosity drives you to keep discovering new facets of the mission
  • Part 1: Commit nothing to memory save impressions and a handful of key insights
  • Part 2: Do your homework about that social impact issue
  • Part 3: Ask experts directly to fully understand the context
  • Know yourself best to be the best mission-bearer
  • Practical ways to put your social impact mission before the words you use
  • 1. Understand what's at stake
  • 2. Understand what's at risk
  • 3. Crave a brighter world with better opportunities
  • 4. Feel compelled to bring others alongside you
  • 5. Fuse communication and leadership together
  • 6. Clarify your vision and talk about it
  • The mission reminds you social impact is achievable
  • Key Questions
  • Chapter 2: Secret #2: Highly effective social impact communicators ... are astute translators inside and outside of their organizations
  • Navigate friction with the future in mind
  • Get comfortable standing out as a translator
  • Why social impact communicators must learn to translate among parties-and how
  • ... Understand and recognize the worldviews and unique sectoral cultures of different stakeholder types
  • Private-sector businesses
  • Nonprofits
  • Government agencies
  • ... See both sides of an issue
  • ... Explain a complex issue in ways many can understand
  • ... Define your personal views on the social impact issues you help solve
  • ... Build the most compelling case in partnership with others
  • ... Stay humble and stay focused on the mission
  • ... Mold exactly the right team for the work you're doing
  • ... Achieve diverse social impact outcomes across different industries amid rapid change
  • ... Find a home within your organization and among your peers at last
  • How translation has served my social impact journey so far
  • Key Questions
  • Chapter 3: Secret #3: Highly effective social impact communicators ... leverage the strength of personal and organizational values to tell compelling stories
  • The place where values come from is the workshop inside your head-and inside your organization
  • What power do values really have?
  • Define the solutions you offer as a social impact communicator
  • Writing
  • Editing
  • Facilitating
  • Leading
  • Empowering
  • Building
  • Want to be more effective? Pair the right value(s) to the right social impact solutions
  • Why you must keep adding values to your toolbox

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