Adventures in childhood : intellectual property, imagination, and the business of play /

Adventures in childhood : intellectual property, imagination, and the business of play / Jose Bellido, Kathy Bowrey.

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"This book explores how the business of play and the development of modern intellectual property evolved together, and alongside concerns about children's consumption becoming a legitimate source of revenue and profit. Or, in other words, how that industry and children's special attac...

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Bibliographic Details
Online Access: Full Text (via Cambridge)
Main Authors: Bellido, Jose (Author), Bowrey, Kathy (Author)
Format: Electronic eBook
Language:English
Published: Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2022.
Series:Cambridge intellectual property and information law.
Subjects:
License agreements > Great Britain.
Intellectual property > Great Britain.
Children's mass media > Great Britain.
Children's paraphernalia > Great Britain.
Child consumers > Great Britain.
License agreements > United States.
Intellectual property > United States.
Children's mass media > United States.
Children's paraphernalia > United States.
Child consumers > United States.
Child consumers.
Children's mass media.
Children's paraphernalia.
Intellectual property.
License agreements.
Great Britain.
United States.
Table of Contents:
  • Introduction
  • Commercialisation and the innocent child
  • Books, toy books, and the artfulness of consumption
  • Instructions for a successful boy
  • Animated properties
  • Licensing gone wrong
  • The rise of merchandising agencies
  • Troubles at the British broadcasting corporation
  • Conclusion : unsuitable for children.

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