Rethinking creativity : inside-the-box thinking as the basis for innovation / Robert W. Weisberg, Temple University, Philadelphia.
This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative adva...
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| Online Access: |
Full Text (via Cambridge) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
United Kingdom ; New York :
Cambridge University Press,
2020.
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| Subjects: |
MARC
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| 100 | 1 | |a Weisberg, Robert W., |e author. | |
| 245 | 1 | 0 | |a Rethinking creativity : |b inside-the-box thinking as the basis for innovation / |c Robert W. Weisberg, Temple University, Philadelphia. |
| 263 | |a 2007 | ||
| 264 | 1 | |a United Kingdom ; |a New York : |b Cambridge University Press, |c 2020. | |
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| 500 | |a Includes index. | ||
| 588 | |a Description based on print version record and CIP data provided by publisher; resource not viewed. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | 8 | |a This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability. | |
| 650 | 0 | |a Creative ability. | |
| 650 | 0 | |a Creative thinking. | |
| 650 | 7 | |a Creative ability. |2 fast |0 (OCoLC)fst00882417 | |
| 650 | 7 | |a Creative thinking. |2 fast |0 (OCoLC)fst00882470 | |
| 776 | 0 | 8 | |i Print version: |a Weisberg, Robert W.. |t Rethinking creativity |d United Kingdom ; New York : Cambridge University Press, 2020. |z 9781108479400 |w (DLC) 2019059906 |
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