Rethinking creativity : inside-the-box thinking as the basis for innovation / Robert W. Weisberg, Temple University, Philadelphia.
This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative adva...
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Full Text (via Cambridge) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
United Kingdom ; New York :
Cambridge University Press,
2020.
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| Subjects: |