Sesame Street A Transnational History.
Sesame Street: A Transnational History tells the story of how the American TV show became a global brand. Based on archival research across seven countries, the book demonstrates how Sesame Street, from the very beginning, was a commodity assertively marketed all over the world. Author Helle Strandg...
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| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford :
Oxford University Press, Incorporated,
2023.
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Table of Contents:
- Culture-Free TV?
- Domestic origins : the workshop's business model
- Ensuring early success : strategies to conquer the international market
- Ban and bother : the workshop's troubles in the UK
- Negotiating local needs : Sesame Street in West Germany
- Other childhoods : Sesame Street in Scandinavia
- Narrow vision : looking back at a global success.