Six billion shoppers : the companies winning the global e-commerce boom / Porter Erisman.

From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be se...

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Bibliographic Details

Main Author:	Erisman, Porter (Author)
Format:	Book
Language:	English
Published:	London : Macmillan, 2017.
Subjects:	Electronic commerce > Developing countries. Consumers > Developing countries. Entrepreneurship > Developing countries. Developing countries > Commerce. Commerce. Consumers. Electronic commerce. Entrepreneurship. Developing countries.