The product manager's desk reference /

The product manager's desk reference / Steven Haines.

Show other versions (11)

Punctuated with useful diagrams; tables; and templates; this comprehensive; versatile; must-read resource is packed with an array of best practices and helpful hints which are critical to the efficient management of products. --

Saved in:

Bibliographic Details
Online Access:	Full Text (via EBSCO)
Main Author:	Haines, Steven
Format:	eBook
Language:	English
Published:	New York : McGraw-Hill, ©2009.
Subjects:	Product management > Handbooks, manuals, etc. Marketing > Handbooks, manuals, etc. Product differentiation. Business forecasting. New products. Marketing. Product management. Handbooks and manuals.

Description
Summary:	Punctuated with useful diagrams; tables; and templates; this comprehensive; versatile; must-read resource is packed with an array of best practices and helpful hints which are critical to the efficient management of products. --
Physical Description:	1 online resource (xxxix, 704 pages) : illustrations.
Bibliography:	Includes bibliographical references (pages 677-688) and index.
ISBN:	9780071591348 0071591346 9780071591355 0071591354 6611893032 9786611893033