ValueSpace : winning the battle for market leadership : lessons from the world's most admired companies /

ValueSpace : winning the battle for market leadership : lessons from the world's most admired companies / Banwari Mittal, Jagdish N. Sheth.

"UPS ... 3M ... Caterpillar ... Among today's foremost global corporations, these members of Fortune's most-admired companies list have established reputations for combining exceptional customer value with impressive corporate profits. ValueSpace goes behind the scenes of these and ot...

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Bibliographic Details
Online Access: Full Text (via EBSCO)
Main Author: Mittal, Banwari
Other Authors: Sheth, Jagdish N.
Other title:Value space.
Format: eBook
Language:English
Published: New York : McGraw-Hill, ©2001.
Subjects:
Consumer satisfaction.
Customer relations.
Table of Contents:
  • ValueSpace: A Mandate for Value Creation
  • ValueSpace: The Magic Land for Winning Customers
  • A Framework for Creating ValueSpace
  • Understanding ValueSpace Strategy
  • Customer Centeredness: The Launching Pad for ValueSpace
  • Performance ValueSpace
  • Price ValueSpace
  • Personalization ValueSpace
  • ValueSpace Expanders
  • Three Company Profiles in ValueSpace
  • Caterpillar, Inc.: Rock-Solid ValueSpace from Yellow Iron
  • United Parcel Service: Big Brown's Package for Customer ValueSpace
  • Fossil: Crafting Customer ValueSpace in Niche Markets
  • A Blueprint for Action
  • ValueSpace Building Processes
  • Customer Value, Value Discipline, and the Pursuit of Excellence
  • A Roadmap for Action
  • Epilogue: ValueSpace: The Science and the Art.

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