Experience design : a framework for integrating brand, experience, and value / Kevin Farnham and Patrick Newbery.
BBridge the gap between business and design to improve the customer experience/bb/b/ Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable...
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| Online Access: |
Full Text (via ProQuest) |
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| Format: | eBook |
| Language: | English |
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Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2013]
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| Subjects: |
Internet
Full Text (via ProQuest)Online
| Call Number: |
TS171
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| TS171 | Available |