Selling James Bond : product placement in the James Bond films / by Tanya Nitins ; [foreword by Robert Weiner]

"The character of James Bond for many people is intrinsically linked in their minds with particular brands - Aston Martin, Bollinger, Omega, Smirnoff vodka, and so on. This direct association between character and brand highlights the intrinsic role of product placement in the film industry, an...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Nitins, Tanya
Other Authors:	Weiner, Robert G., 1966-
Format:	eBook
Language:	English
Published:	Newcastle upon Tyne : Cambridge Scholars, 2011.
Subjects:	James Bond films > History and criticism. Product placement in mass media. James Bond films. Criticism, interpretation, etc.