Pharmaceutical lifecycle management : making the most of each and every brand / Tony Ellery, Neal Hansen.

A comprehensive guide to optimizing the lifecycle management of pharmaceutical brandsThe mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to m...

Full description

Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Ellery, Tony
Other Authors:	Hansen, Neal
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, ©2012.
Subjects:	Pharmaceutical industry > Economic aspects. Drug approval > Economic aspects.