The rhetoric of soft power : public diplomacy in global contexts / Craig Hayden.

"The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives, in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of internati...

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Hayden, Craig, 1972-
Format: Electronic eBook
Language:English
Published: Lanham, Md. : Lexington Books, 2012.
Series:Lexington studies in political communication.
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Call Number: JZ1305 .H39 2012eb
JZ1305 .H39 2012eb Available