The Googlization of everything : (and why we should worry) / Siva Vaidhyanathan.
"In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission: 'To organize the world's information and make it universally accessible'...
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| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berkeley :
University of California Press,
[2011]
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| Subjects: |
| Summary: | "In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission: 'To organize the world's information and make it universally accessible', and its much quoted motto, 'Don't be Evil.' In this book, the author examines the ways we have used and embraced Google, and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much touted Google Book Search. He assesses Google's global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, he proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the 'evil' it pledged to avoid"--Provided by publisher. |
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| Physical Description: | 1 online resource (xiv, 265 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780520948693 0520948696 1283277816 9781283277815 128011679X 9781280116797 |