George Gallup in Hollywood / Susan Ohmer.
Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising indu...
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| Online Access: |
Full Text (via ProQuest) |
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| Format: | eBook |
| Language: | English |
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New York, N.Y. :
Columbia University Press,
©2006.
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| Series: | Film and culture.
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| Subjects: |
Internet
Full Text (via ProQuest)Online
| Call Number: |
PN1995.9.A8 O46 2006eb
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| PN1995.9.A8 O46 2006eb | Available |