The global theme park industry / Salvador Anton Clavé
"This book provides an understanding of the nature and function of theme parks as spaces of entertainment, with comprehensive analyses of their operation, strategies, finance and marketing. Illustrated throughout by worldwide case studies, empirical data and practical examples, this book will b...
Saved in:
| Online Access: |
Full Text (via ProQuest) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Wallingford, UK ; Cambridge, MA :
CABI,
©2007.
|
| Subjects: |
| Summary: | "This book provides an understanding of the nature and function of theme parks as spaces of entertainment, with comprehensive analyses of their operation, strategies, finance and marketing. Illustrated throughout by worldwide case studies, empirical data and practical examples, this book will be of interest to students in leisure and tourism management, and to practitioners in the industry, providing a practical guide to the planning and development of theme parks."--Jacket. |
|---|---|
| Item Description: | "Translated by Andrew Clarke"--Title page verso. |
| Physical Description: | 1 online resource (xxi, 459 pages) : illustrations, maps. |
| Bibliography: | Includes bibliographical references (pages 429-447) and index. |
| ISBN: | 9781845932107 1845932102 1280953012 9781280953019 |