The opinion makers : an insider exposes the truth behind the polls / David W. Moore.

Moore describes the questionable tactics pollsters use to create poll-driven news stories, and clearly spells out how urgent it is that we make polls deliver on their promise to monitor, not manipulate, the pulse of democracy.

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Moore, David W. (David William), 1940-
Format: eBook
Language:English
Published: Boston : Beacon Press, ©2008.
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Full Text (via ProQuest)

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Call Number: HN90.P8 M65 2008eb
HN90.P8 M65 2008eb Available