Multinational enterprises in emerging markets / Yadong Luo.
Annotation.
Saved in:
| Online Access: |
Full Text (via ProQuest) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
[Copenhagen] : Abingdon :
Copenhagen Business School Press ; Marston Book Services [distributor],
©2002.
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| Subjects: |
MARC
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| 100 | 1 | |a Luo, Yadong. | |
| 245 | 1 | 0 | |a Multinational enterprises in emerging markets / |c Yadong Luo. |
| 260 | |a [Copenhagen] : |b Copenhagen Business School Press ; |a Abingdon : |b Marston Book Services [distributor], |c ©2002. | ||
| 300 | |a 1 online resource (399 pages) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent. | ||
| 337 | |a computer |b c |2 rdamedia. | ||
| 338 | |a online resource |b cr |2 rdacarrier. | ||
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| 347 | |a text file |2 rdaft. | ||
| 500 | |a Includes index. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Assessing emerging markets : country competitiveness and industrial environment -- Facing regulatory environments in emerging markets : shifts of inbound FDI policies -- Dealing with emerging market governments : relationship building and development -- Balancing business ethics and culture : corruption and personal networking in emerging markets -- Curtailing liabilities of foreignness in emerging markets : defensive vs. offensive approaches -- Entering emerging markets : where, when, and how -- Partnering with emerging market firms : joint venture formation and management -- Linking emerging market operations with global integration : parent-subsidiary relations -- Case 1. Exxon in China -- Case 2. Wal-Mart in Mexico -- Case 3. Sony in Poland and Brazil -- Case 4. Philip Morris in Russia -- Case 5. Troika Potato Chips. | |
| 520 | 8 | |a Annotation. |b "Multinational Enterprises in Emerging Markets aims at providing international managers with a series of lessons on how to reap maximum returns while mitigating related hazards arising from economic, regulatory and socio-cultural environments in emerging markets." | |
| 546 | |a English. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a International business enterprises. | |
| 650 | 0 | |a Competition, International. | |
| 650 | 0 | |a International business enterprises |z Developing countries. | |
| 650 | 0 | |a Investments, Foreign |z Former Soviet republics. | |
| 650 | 0 | |a Investments, Foreign |z Europe, Eastern. | |
| 650 | 7 | |a Competition, International. |2 fast |0 (OCoLC)fst00871509. | |
| 650 | 7 | |a International business enterprises. |2 fast |0 (OCoLC)fst00976774. | |
| 655 | 0 | |a Electronic book. | |
| 776 | 0 | 8 | |i Print version: |a Luo, Yadong. |t Multinational enterprises in emerging markets. |d Copenhagen : Copenhagen Business School Press, ©2002 |z 8763000466 |w (OCoLC)51246258. |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/ucb/detail.action?docID=3400740 |z Full Text (via ProQuest) |
| 907 | |a .b96049881 |b 02-20-23 |c 10-03-17 | ||
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