How to think like an entrepreneur /

How to think like an entrepreneur / Philip Delves Broughton.

"Having the drive, ambition and inspiration to start a new business takes a special mindset and self-confidence--think Steve Jobs, Elon Musk, Mark Zuckerberg. It's no wonder that we regard successful entrepreneurs as modern day magicians, transforming sometimes radical ideas into global br...

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Bibliographic Details
Main Author: Broughton, Philip Delves (Author)
Format: Book
Language:English
Published: New York : Picador, 2016.
Edition:First U.S. edition.
Series:School of life (Series)
Subjects:
Entrepreneurship > Psychological aspects.
New business enterprises > Management.
Success in business.
Table of Contents:
  • I. The Entrepreneurial Mind
  • 1. The Material Question
  • 2. Cognitive Complexity
  • 3. Wanting It
  • 4. Age vs Experience
  • 5. The Old Man and the Fish
  • 6. Closing the Experience Gap
  • II. a Brief History of an Idea
  • III. Searching for Opportunity
  • 1. The Adjacent Possible
  • 2. The Gossip Test
  • 3. A Bug Named Jim
  • 4. Shifts and Disruptions
  • 5. The Slow Hunch
  • IV. Responding to Opportunity
  • 1. Assembling Complementary Assets
  • 2. People
  • 3. Context
  • 4. Planning
  • V. Exploiting Opportunity
  • 1. The Struggle
  • 2. Being and Becoming
  • 3. Failure 1 and Failure 2
  • 4. Indifference and Lightness.

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