Why engagement matters : cross-disciplinary perspectives of user engagement in digital media / Heather O'Brien, Paul Cairns, editors.
User Engagement (UE) is a complex concept to investigate. The purpose of this book is not to constrain UE to one perspective, but to offer a well-rounded appreciation for UE across various domains and disciplines. The text begins with two foundational chapters that describe theoretical and methodolo...
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| Online Access: |
Full Text (via Springer) |
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Springer,
2016.
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| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
HM1206
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| HM1206 | Available |