Advances in corporate branding [electronic resource] / edited by John M.T. Balmer, Shaun M. Powell, Joachim Kernstock and Tim Oliver Brexendorf.
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation o...
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| Online Access: |
Full Text (via Springer) |
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| Other Authors: | , , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Palgrave Macmillan,
2016.
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| Series: | Journal of brand management: advanced collections.
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| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
HF5415.1255
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| HF5415.1255 | Available |