FireSigns : a semiotic theory for graphic design / Steven Skaggs.

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Bibliographic Details
Main Author: Skaggs, Steven (Author)
Other title:Fire signs.
Format: Book
Language:English
Published: Cambridge, Massachusetts : The MIT Press, [2017]
Series:Design thinking, design theory.
Subjects:
Table of Contents:
  • The view from outside sign action
  • The view from within sign action
  • Conceptual tools
  • Analysis and implications.