Technology acceptance of connected services in the automotive industry [electronic resource] / Clemens Hiraoka ; with a foreword by Florian von Wangenheim.
Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance...
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| Online Access: |
Full Text (via Springer) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden :
Gabler Research,
©2009.
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| Edition: | 1st ed. |
| Series: | Gabler research.
Gabler research. Applied marketing science. |
| Subjects: |
Table of Contents:
- To Connected Services
- Scoping the research focus through theoretical foundations
- Experiencing Connected Services in the automotive industry
- Forming the conceptual framework into a research model
- Winning insights from quantitative data analysis
- Developing Connected Services today and tomorrow.