Technology acceptance of connected services in the automotive industry [electronic resource] / Clemens Hiraoka ; with a foreword by Florian von Wangenheim.
Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance...
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| Online Access: |
Full Text (via Springer) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden :
Gabler Research,
©2009.
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| Edition: | 1st ed. |
| Series: | Gabler research.
Gabler research. Applied marketing science. |
| Subjects: |
| Summary: | Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance, and usage to the renewal of the service contract and uncovers the drivers in each of these stages. His evaluation gives a series of new implications for management and research. |
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| Physical Description: | 1 online resource (xvi, 150 pages) : illustrations. |
| Bibliography: | Includes bibliographical references (pages 129-142) |
| ISBN: | 9783834983091 3834983098 |