The automotive development process [electronic resource] : a real options analysis.

The global automotive industry is currently undergoing significant changes and the companies are not only faced with opportunities, but also with new risks. Traditional automotive industry giants are fighting to maintain their market share and their profitability, and at the same time Asian automoti...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Sorensen, Daniel
Format:	Electronic eBook
Language:	English
Published:	Wiesbaden : Deutscher Universit̃ts-Verlag : GWV Fachverlage, 2006.
Series:	Gabler Edition Wissenschaft.
Subjects:	Automobile industry and trade.