A study of congruence relationships between self structures and brands of products / by Ira Jules Dolich.

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Bibliographic Details
Corporate Author:	University Microfilms International (Facsimilist)
Other Authors:	Dolich, Ira Jules, 1934- (Dissertant)
Format:	Thesis Microfilm Book
Language:	English
Series:	Publication (University Microfilms International) ; no. 4274.
Subjects:	Consumers. Motivation research (Marketing)

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Holdings details from PASCAL Offsite
Call Number:	Microfilm 2738
Microfilm 2738	Available Place a Hold