Business relationship management and marketing : mastering business markets / Michael Kleinaltenkamp, Wuflff Pline, Ingmar Geiger, editors.
Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to...
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| Online Access: |
Full Text (via Springer) |
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| Other Authors: | , , |
| Other title: | Geschäftsbeziehungsmanagement. English. |
| Format: | eBook |
| Language: | English German |
| Published: |
Heidelberg :
Springer Berlin,
[2015]
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| Series: | Springer texts in business and economics.
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| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
HF5415.1263 .G47 2015eb
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| HF5415.1263 .G47 2015eb | Available |