Franco sells Spain to America : Hollywood, tourism and public relations as postwar Spanish soft power / Neal M. Rosendorf, Visiting Professor of Politics and International Relations, New Mexico State University, USA.

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Bibliographic Details
Main Author: Rosendorf, Neal M., 1960- (Author)
Format: Book
Language:English
Published: Houndmills, Basingstoke, Hampshire ; NewYork, NY : Palgrave Macmillan, 2014.
Series:Palgrave studies in the history of the media.
Subjects:
Table of Contents:
  • Be El Caudillo's guest: postwar American tourism to Franco Spain
  • "Hollywood in Madrid": the American film industry and the Franco regime
  • The Franco regime's postwar US public relations strategies: media, messages, and relationships in America
  • The oppression of Spain's Protestants and Jews: neutralizing the Franco regime's key US reputational threat
  • The Spanish Pavilion at the 1964-65 New York World's Fair: Franco Spain's $7 million US outreach summa
  • Conclusion: success, inertia, death, democracy and a fallacy.