Encyclopedia of major marketing campaigns

Encyclopedia of major marketing campaigns [electronic resource] / Thomas Riggs, editor.

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An annual publication that profiles important marketing campaigns of the 20th century.

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Bibliographic Details
Online Access:	Full Text (via Gale)
Other Authors:	Riggs, Thomas, 1963- (Editor)
Format:	Electronic eBook
Language:	English
Published:	Detroit, Mich. : Gale, 2007.
Subjects:	Advertising campaigns > United States > History > 20th century. Advertising campaigns > United States > History > 21st century. Marketing > United States > History > 20th century. Marketing > United States > History > 21st century.

Description
Summary:	An annual publication that profiles important marketing campaigns of the 20th century.
Format:	Mode of access: Internet.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781414406077 (electronic book) 141440607X (electronic book) 9780787673567 0787673560