APA (7th ed.) Citation

Riggs, T. (2007). Encyclopedia of major marketing campaigns. Gale.

Chicago Style (17th ed.) Citation

Riggs, Thomas. Encyclopedia of Major Marketing Campaigns. Detroit, Mich.: Gale, 2007.

MLA (8th ed.) Citation

Riggs, Thomas. Encyclopedia of Major Marketing Campaigns. Gale, 2007.

Warning: These citations may not always be 100% accurate.