Riggs, T. (2007). Encyclopedia of major marketing campaigns. Gale.
Chicago Style (17th ed.) CitationRiggs, Thomas. Encyclopedia of Major Marketing Campaigns. Detroit, Mich.: Gale, 2007.
MLA (8th ed.) CitationRiggs, Thomas. Encyclopedia of Major Marketing Campaigns. Gale, 2007.
Warning: These citations may not always be 100% accurate.