Branded spaces [electronic resource] : experience enactments and entanglements / Stephan Sonnenburg, Laura Baker (eds.)
Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming ligh...
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| Online Access: |
Full Text (via Springer) |
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden :
Springer VS,
©2013.
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| Series: | Management-Culture-Interpretation.
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| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
HF5415.1255 .B73 2013
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| HF5415.1255 .B73 2013 | Available |