Branded component strategies [electronic resource] : ingredient branding in B2B markets / Stefan Worm ; with a foreword by Friedhelm W. Bliemel.
In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers' (OEMs') customers affects component suppliers...
Saved in:
| Online Access: |
Full Text (via Springer) |
|---|---|
| Main Author: | |
| Format: | Thesis Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden :
Gabler Research,
©2012.
|
| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
HF5415.1255 .W67 2012
|
|---|---|
| HF5415.1255 .W67 2012 | Available |