The persuasive power of campaign advertising / Travis N. Ridout, Michael M. Franz.
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Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Philadelphia :
Temple University Press,
2011.
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Physical Description: | x, 186 pages : illustrations ; 21 cm. |
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Bibliography: | Includes bibliographical references and index. |
ISBN: | 9781439903322 (hardcover : alk. paper) 1439903328 (hardcover : alk. paper) 9781439903339 (pbk. : alk. paper) 1439903336 (pbk. : alk. paper) 9781439903346 (e-book) 1439903344 (e-book) |