The persuasive power of campaign advertising / Travis N. Ridout, Michael M. Franz.

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Bibliographic Details
Main Author: Ridout, Travis N., 1974-
Other Authors: Franz, Michael M., 1976-
Format: Book
Language:English
Published: Philadelphia : Temple University Press, 2011.
Subjects:
Description
Physical Description:x, 186 pages : illustrations ; 21 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781439903322 (hardcover : alk. paper)
1439903328 (hardcover : alk. paper)
9781439903339 (pbk. : alk. paper)
1439903336 (pbk. : alk. paper)
9781439903346 (e-book)
1439903344 (e-book)