Nick is kids: Nickelodeon and the branding of childhood [electronic resource]
This thesis explores the identity creation along the timeline of Nickelodeon, one of the most successful and influential cable television networks and producers of children's media in the world today. Nickelodeon's success was directly related to an intensive rebranding and marketing campa...
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Online Access |
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| Format: | Thesis Electronic eBook |
| Language: | English |
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2010.
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