Authority and Mass Media as Variables in Rumor Transmission

Authority and Mass Media as Variables in Rumor Transmission [electronic resource] / Reed H. Blake and Others.

This paper offers the hypothesis that in times of low collective excitement rumors in a complex society whose content is beyond normal social discourse (a spectral rumor, for instance) will increasingly exhibit one or the other, or both, of two legitimizing agents--authority and mass media--as a mea...

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Bibliographic Details
Online Access: Full Text (via ERIC)
Main Author: Blake, Reed H.
Format: Electronic eBook
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1974.
Subjects:
Behavior Patterns.
College Students.
Communication (Thought Transfer)
Credibility.
Higher Education.
Information Dissemination.
Mass Media.
Media Research.
News Media.
Social Attitudes.

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Call Number: ED102621
ED102621 Available

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