The Effects of Equivocation and Negations on Message Perception and Source Credibility [electronic resource] / M. Lee Williams.

Frequently speakers confront hostile groups and audiences with opposite points of view. Public communicators faced with this dilemma can choose not to address the group or, in speaking, can avoid points of contention, but a third more subtle alternative used is deliberate ambiguity or vagueness, a r...

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Online Access: Full Text (via ERIC)
Main Author: Williams, M. Lee
Format: Electronic eBook
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1973.
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Call Number: ED084609
ED084609 Available