Oral vs. Written Presentations of Industrial Acculturation Materials to Unemployed Black Males. Illinois Studies of the Economically Disadvantaged, Technical Report Number 19, August, 1973 [electronic resource] / A. Kent Rissman and James J. Jaccard.
The purpose of this study was to test whether it would be preferable to present acculturation materials to "chronically unemployed" blacks orally or visually (written). Two hypotheses were tested: (1) blacks with low reading skills who receive an oral version of acculturation materials wil...
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| Format: | Electronic eBook |
| Language: | English |
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Distributed by ERIC Clearinghouse,
1973.
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| Summary: | The purpose of this study was to test whether it would be preferable to present acculturation materials to "chronically unemployed" blacks orally or visually (written). Two hypotheses were tested: (1) blacks with low reading skills who receive an oral version of acculturation materials will perform significantly better than similar blacks who receive a written version; and (2) blacks with high reading skills who receive an oral version of the acculturation materials will perform at a level equivalent to similar blacks who receive a written version. The respondents were 39 unemployed black males from the community of Champaign-Urbana, Illinois. The respondents' ages ranged from 18 to 29, with a mean of 21.5. A set of 20 "critical" incident items was selected for use from a larger pool of items which constitutes the Culture Assimilator: For Interaction with White People. For individuals in the written condition, each item consisted of a "booklet" of six pages. Respondents in the oral condition were presented the same material in the same order over a tape recorder. It was felt that the purpose of the present investigation was not simply to test an oral versus version of the culture assimilator, but rather to see if performance of blacks with low reading ability could be bettered through the addition of oral stimuli. As such, what is labeled in this study as an oral condition may actually be viewed as an oral presentation with a supplementary written presentations, should the respondent be able to make use of it. (Author/JM) |
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| Item Description: | ERIC Document Number: ED083332. Sponsoring Agency: Social and Rehabilitation Service (DHEW), Washington, DC. |
| Physical Description: | 35 p. |